Training Brand Management in Marketing

Training Brand Management in Marketing

Di era bisnis dengan persaingan yang sangat ketat antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu faktor yang membuat produk tetap eksis di mata konsumen. Pelatihan Brand Management ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

TUJUAN & MANFAAT PELATIHAN

• Peserta pelatihan mampu memahami konsep dan implementasi brand management
• Peserta pelatihan mampu mampu mendesain brand yang sukses
• Peserta pelatihan mampu mampu mengaudit dan mengevaluasi brand
• Peserta pelatihan mampu mampu melakukan perencanaan media untuk brand equity
• Peserta pelatihan mampu mampu melakukan perencanaan promosi untuk brand development

MATERI

1. Introduction to Marketing and Brand Management

• What is brand management
• The primary responsibilities of brand managers
• Trends in brand management
• The benefits strong brands deliver to organizations

2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:

• Develop success (re)position a brand
• Create and manage a strong brand identity
• Develop a brand identity system and standards
• Develop a powerful brand tagline
• Publicity and word-of-mouth marketing to a brand’s advantage
• Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

• Marketing tools and techniques
• Use internal communication, education and training and organization design to align the organization in support of the brand
• Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

TARGET PESERTA PELATIHAN

• Manajer Sales & Marketing
• Brand Manager
• Staff Sales & Marketing
• Semua pihak yang membutuhkan pengetahuan seputar Brand Management

TRAINING METHOD

• Group Discussions
• Group & Individual Exercises
• Presentations
• Games
• Case Studies
• Role Plays
• Self-Assessment
• Action Plan

FACILITIES

• Certificate,
• Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
• Bag.
• Training Material (HandOut & SoftCopy)
• Convenient training facilities in stars hotel (Public Training)
• Lunch and Coffee Breaks (Public Training)
• Souvenir

Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.

Catatan :

• Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
• Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
• Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
• Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.

 

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