Training Marketing Management

Training Marketing Management

Description

Business competition becomes more intense at the moment, requires companies to be more creative in facing such competition, one way to create products or services desired by customers and market the product so that it can be accepted by the public. One of the benchmarks for measuring the success of a product or company is through customer satisfaction on the product or the company. To gain customer satisfaction, it is necessary to note several things as follows: consumers expect high quality products or services (High Quality), a competitive price (Cost Down), as well as excellent service (On-time Delivery). Thus, customer satisfaction will be achieved, and is expected to be a loyal consumer (Continuous Customers). Attempts to gaining customer loyalty can be done by the marketing as a marketer of products or services of companies that deal directly with consumers. One of the media or the method of doing the right marketing is by implementing marketing mix. This training will provide insight into effective marketing management along with examples implementation of the application of existing concepts in marketing management.

Objectives

After this training, participants will be able to:

1. Understanding the concept of marketing management
2. Applying Segmentation, Targeting, and Positioning.
3. Applying the concept of the marketing mix
4. Make forecasting sales and marketing plan effectively
5. Understanding marketing control management

Materials

1. Marketing Concept

• Definition of Marketing and Marketing Management
• Orientation and Marketing Management Philosophy
• Marketing activities.

2. Consumer Behavior

• The concept of consumer behavior
• Characteristic of Market Organization
• Process of Decision Making Purchases of Individuals and Organization / Business

3. Segmentation, Targeting, and Positioning

• Market segmentation
• Target market
• Positioning

4. Marketing Mix

• Product Policy
• Price Policy
• Promotion Policy
• Distribution Policy.

5. Strategy and Planning and Control of Marketing

• SWOT Analysis and Business Strategy
• Sales forecasting
• Marketing Plan
• Management Control Marketing

6. Closing

Participants

The staff, Supervisor and Manager of Marketing, Sales, Business Development, and Customer Service

TRAINING METHOD

• Group Discussions
• Group & Individual Exercises
• Presentations
• Games
• Case Studies
• Role Plays
• Self-Assessment
• Action Plan

FACILITIES

• Certificate,
• Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB),
• Bag.
• Training Material (HandOut & SoftCopy)
• Convenient training facilities in stars hotel (Public Training)
• Lunch and Coffee Breaks (Public Training)
• Souvenir

Permintaan Brosur penawaran Training ( Harga, Waktu dan Tempat) silahkan Menghubungi kami.

Catatan :

• Pelatihan ini dapat di-customized sesuai kebutuhan perusahaan Anda bila diselenggarakan dalam bentuk In-House Training. Untuk permintaan In-House Trainingdengan jenis topik lainya, silahkan mengirimkan ke alamat email yang tercantum di web kami.
• Request Training. Jika anda membutuhkan informasi pelatihan yang belum tercantum pada website ini, atau anda ingin memberikan usulan materi yang sesuai dengan tingkat kebutuhan perusahaan anda, silahkan mengirimkan ke alamat emailyang tercantum.
• Bila tidak ada tanggal dan waktu atau yang tercantum sudah kadaluarsa didalam artikel mohon tanyakan kepada kami untuk jadwal terbarunya.
• Peserta bisa mengajukan Tanggal Pelatihan / Training selain yang tertera pada silabus penawaran.

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